Based in Portland, Oregon, Atomic Direct is an industry-leading television advertising agency. We specialize in creating demand for innovative products at mass and specialty retail. And, we do it while building brand. Atomic offers all services needed for these campaigns including creative, production, media, research, strategy and other campaign services.
A new kind of agency
Small and mighty
Unlike traditional agencies where the principals impress you during the pitch then disappear after they’ve won the business, at Atomic every campaign is driven by in-depth involvement from our executives. Why? We’ve learned that driving demand for innovative products requires exceptional experience.
Doug Garnett founded Atomic Direct in 1998 after leaving The Tyee Group — a DRTV agency where he was vice president of strategy and account director. Doug found that DRTV was a powerful medium but suffered from two typical models of DRTV (“yell and sell” and conventional corporate film). Neither delivers the effective results clients need. So, Doug founded Atomic to create a new approach —driving immediate demand from DRTV but also focusing on using TV to drive retail demand while building brand.
Custom expert collaboration
Atomic offers a unique quality of services requiring talents that can’t be contained within four walls. Atomic’s in-house staff knows how to build and execute the strategy, creative, and campaign to achieve our client’s business goals. These experts then pull specific skillsets from Atomic’s extensive network of freelancers and creative teams as well as media, telemarketing, and fulfillment companies.
The result? Our clients get more success from a customized team of experts; hand-selected to fit their brand and sales challenges.
Atomic’s structure also allows us to be nimble – to adapt quickly and avoid the infrastructure struggles that drive poor client decisions in larger agencies.
By directing expertise where it has the biggest impact we’re able to make the most of your budget. Experience shows the value of this approach. The proof is in our work — and the power it delivers our clients.
Doug Garnett, Founder & CEO
With over two decades experience using products to build immediate demand and long term brand, Doug Garnett has become a leading expert on innovative uses of television to introduce new products. He sits on the editorial board of Response Magazine and is an adjunct professor of general advertising at Portland State University. Besides being a regular speaker at marketing and advertising events, Doug is a regular contributor to a range of industry magazines where he shares his unique vision of how brand and retail clients can use the power of TV. Doug's clients include AT&T, American Express, Apple Computer, Sears, Braun, DuPont (Teflon, Stainmaster), Rubbermaid, Bissel, and Hamilton Beach. Doug's diverse career started by entering college on a music scholarship then graduating with two degrees in applied mathematics. He spent his early career as a rocket scientist (seriously—on the Atlas/Centaur launch vehicle), where he indulged his innate fascination with the universe. Doug's product introduction savvy was honed in his early career years of selling supercomputers. He has been in the advertising business since 1993.
Skye Weadick, Vice President, Accounts
Skye joined Atomic back in 2002 and has always been involved in all aspects of our client’s campaigns. She holds a degree in advertising from the University of Florida, with minors in English and French. When in school, Skye received a heralded Gold Echo award from the Direct Marketing Association. She is an avid charity runner for LLS and still enjoys rooting for her Gators.
John Gurney, Vice President, Production
John has been involved in every aspect of Portland's production community for his entire professional career...over 20 years. Before joining Atomic, John worked as a producer for Nike on a variety of projects, including advertising and internal communications. John's role versatility allows him to manage anything related to production, from scouting talent to post-production editing.
Rod Tallman, CMO
Rod brings Atomic clients over 40 years of business experience as a manufacturer’s rep, corporate executive, independent consultant and entrepreneur. Core to this experience is a superb understanding of retail through his 19 years at NIKE: including roles as Director of US Retail Marketing and Director of European Sales. One of his proudest achievements includes Director of Marketing for NIKE Golf, where he won NIKE’s coveted “Just Do It” Award for leading the re-positioning of the brand at a critical time. At NIKE Golf, he oversaw all of the advertising, public relations, events, endorsements, point of sale and product development. After NIKE, Rod spent 10 years as Founder and CEO of LIFE SPAN labs - a direct response dietary supplement company - before joining Atomic in October 2015. In his free time, Rod enjoys spending time with his grandkids, staying fit, golfing, traveling, reading and rafting.
Dave Fallon, CFO
Dave brings over 25 years of experience in finance, accounting, contract management and human resources for film, video, and direct response television. He spent nearly 10 years at infomercial pioneer Tyee, and 10 years as CFO at R2C. Dave graduated from Portland State University with a degree in Business Administration, is a life-long Oregonian and an avid baseball fan - Go Cardinals!
Cydni Zupsic, Account Executive
Born and raised in Portland, Cydni graduated from the University of Oregon with a degree in Journalism: public relations, as well as minors in both communications and Spanish. She is a quick learner with an eye for creative details. Cydni has worked in event coordination for the Portland Rose Festival, the South Willamette Wineries Barrel tour, and Portland Parks and Recreations Aquatics. In her spare time, she enjoys staying active in several sports, coaching volleyball, and cheering on her team. Go Ducks!
Shelby Brill, Manager, Campaign & Marketing Communications
Shelby is from San Diego and is a graduate of Cal State Fullerton. Before coming to Atomic, she worked on the client side at Seven Crown Resorts based in Irvine, CA. Shelby has extensive experience with all aspects of marketing, advertising and PR. Away from the office Shelby enjoys books, movies and exploring Portland with her friends and family.
Evan McCarthy, Manager, Media and Analytics
Evan joined Atomic in 2012 and is involved in the media tracking and analysis as well as coordinating client work. He brings years of experience in the planning, execution, and analysis of multi-channel DRTV campaigns. Evan is a graduate of Portland State University and enjoys watching basketball with his favorite pug and playing disc golf with friends.