Atomic Way

Controlled Risk

Controlling risk is critical in the advertising business. We've had too many unfortunate companies come to us after their first infomercial fails. It makes us mad, because most of them could have succeeded if their risks had been controlled. Unfortunately, once that $300K or $400K production budget has been spent, few companies can afford the major changes needed to turn their shows around.

In fact, many infomercial producers are infomercial factories that only need one success every now and then for PR purposes. That may be fine for a producer. But at Atomic, we know that our clients usually get only one chance to succeed.

So, we control risk by working strategically, by planning your every advertising move and telling you if we think you're likely to fail. And, we give you the control you need to be comfortable with the risks you take.