- The Atomic Way
- Smart Salesmanship
- Controlled Risk
- Expert Involvement
- Corporate Film Fallacy
- "Yell" doesn't "sell"
Atomic Way
Expert Involvement
We're always saddened to hear clients complain that they signed up with an agency because of the principals but found that only junior people work on their account.
Atomic is different because we're small. Doug Garnett executive produces every campaign and personally interviews every testimonial put into an Atomic infomercial. This involvement continues through every phase of your campaign from creative to rollout.
Whether you choose Atomic or not, the only way you'll succeed is to demand daily executive involvement. Because when the principals leave the scene, DRTV always goes off-track.